A Few Tips to Increase Android App Downloads 2021 Tips
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It goes without saying that you need to offer a flawless application if you want to achieve an impressive number of s. Buggy apps take some time to fix. By the time the developers control the situation, user complaints are already published. The word travels fast and something like this could really hurt your business.
But sadly, a fully functioning application is not enough to guarantee millions of seconds. Here are some optimization and marketing tips that guarantee more emails.
Partner with influencers
An expert review could go a long way toward getting more emails. Track search engine rankings, organic referrals, or social media mentions to see who’s been talking about your Android app.
Find people with a large following or people who are experts in their field. Work out an arrangement for them to promote your app. Influencers affect rates and purchases because it is easy for them to convince people to trust new products.
App Store optimization
If you want people to access your app, you need to make it easy for them to find it. App Store Optimization, ASO for short, refers to optimizing app ranking. Its importance cannot be underestimated.
The rankings basically depend on metadata like descriptions, ratings, reviews, keywords, etc. However, there is an art and a science to how certain keywords should be applied. Track metrics like keyword rankings and app store impressions.
To give your app a higher score in the app store, rearrange the app description to fit current trends. Note that the number of s also affects the ranking. However, you have to deal with other aspects before you can directly influence customers.
Promotions are not necessarily discounts or sales, and there are many ways to promote your brand or your app on various platforms. Its goal is to raise awareness and drive more traffic to the app store.
Sponsored content, online articles, videos, ads, social media posts, tutorials – all can be used to your advantage as long as you target the right demographic.
Manage your social media profiles
When you are trying to promote an app, social media platforms are very important. They provide a way for users to interact with each other and post their knowledge and experiences using the application.
You can personally communicate with your users on Twitter, Facebook, Instagram, etc. Let them know that you have taken all their suggestions and complaints into account.
But managing social media profiles can be tricky. Being active on more than one platform is great if you want exposure. However, it is also dangerous, as it could spread too much. If you want to promote your app and engage with the community, you need to keep creating new content.
Redoing content from one promotion to another or from one platform to another is not ideal. A social media profile with minimal activity doesn’t build much trust. Nor one with too much irrelevant content.
Not everyone takes the time to rate an application, much less to review it in 50 words or less. That being said, it is a known fact that positive reviews positively influence apps. Asking users to rate and review your app from time to time is a good idea.
Just make sure you don’t ask aggressively. Depending on your niche and average usage time, you can send push notifications every 5 to 10 sessions.
Make sure the whole process is smooth and takes a few seconds for the user to complete. Also, it may be a good idea to set the notification when logging in or out. That way, it won’t interfere with the experience of using the app.
What should you focus on?
Most promotional and advertising solutions are based on the same concept: word of mouth.
There is no better way to grow Android apps than to get positive reviews, get people to make your app the focal point in group discussions, and most importantly, get influencers to recommend your app as the ultimate solution to their problems. .
Paid ads will likely be less impactful than the proper blogger praising your app in a random post. That establishes trust for the application. Followers of the influencer can spread the word, link to their app, and link to the expert’s post.
In addition to having a stable app at launch and a good team of developers once it goes live, most of the things you can do to influence the number of emails are not related to technology.
Final words: A Few Tips to Increase Android App Downloads
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